Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide.
While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.
We’re proud to honor our founders’ legacy by loving in all we do, every day—caring for each other, welcoming our guests with warmth, and making a positive difference in our communities.
When Love and Purpose come together, we create real impact and joy that spreads through our hosts to our guests and out into our communities.
Learn MoreThe heart of our success is the world-renowned hospitality that's rooted in our DNA. It comes to life through our dedicated hosts who love in all they do, every day.
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